Our high-peforming frameworks

We've studied the world's best and brought them into one place.

The Daily Briefing

Synthesise the world's most important news in 5 minutes

Detailed Explanation:

This framework is ideal for delivering concise, timely updates on critical developments within specific topics. It involves aggregating information from various sources, summarising key points, and presenting them in an easy-to-digest format. The goal is to keep busy readers informed efficiently, often with links to original sources for deeper dives.

Examples of use:

Companies: Morning Brew, Axios (their various daily newsletters like Axios Pro), The New York Times' "The Morning" newsletter.

Well-known People: Many journalists and industry analysts often curate daily or weekly briefings for their subscribers.

The Deep Dive Analyst

Deliver unseen insights and data-driven strategy

Detailed Explanation:

This framework focuses on providing in-depth analysis of a particular subject. It's characterised by rigorous research, detailed data interpretation, and presenting a unique, often strategic, perspective. Newsletters using this framework aim to uncover hidden trends, explain complex issues thoroughly, and offer actionable insights or long-term implications.

Examples of use:

Companies: Gartner or Forrester (for technology research reports), specialised financial analysis firms.

Well-known People: Ben Thompson (Stratechery) for tech, Shane Parrish (Farnam Street) and Dan Koe for mental models and decision-making.

The Thought Leader Essay

Share original perspectives with compelling analysis

Detailed Explanation:

This framework is designed for crafting persuasive essays that present original ideas, opinions, or frameworks. It leverages the writer's personal expertise and unique vision to challenge conventional wisdom, propose new ways of thinking, or inspire action. The content is often narrative-driven, blending personal insights with broader observations.

Examples of use:

Companies: Some consultancies or think tanks publish essays to demonstrate expertise.

Well-known People: Seth Godin (his daily blog/newsletter), James Clear (Atomic Habits author) with his "3-2-1 Newsletter," Adam Grant..

The Structured Framework

Provide predictable, bite-sized wisdom

Detailed Explanation:

This framework offers a consistent and repeatable format across all editions. The audience knows exactly what to expect in terms of sections, themes, or content types, making the newsletter a reliable source of information. This predictability can build strong habits among readers and reinforce key takeaways.

Examples of use:

Companies: Newsletters from various SaaS companies that consistently offer "Tips & Tricks," "Product Updates," and "Customer Stories" sections.

Well-known People: Many coaches or educators who regularly share insights using a consistent format like "The 3 Takeaways," "An Action to Take." Examples include Justin Welsh and Alex Hormozi.

The Curated Listicle

Filter the best content for your audience

Detailed Explanation:

This framework involves compiling a list of recommended items—such as articles, tools, books, podcasts, or resources—and providing brief, insightful commentary or rationale for each inclusion. It saves the audience time by acting as a filter, presenting only the most valuable or relevant content on a given topic.

Examples of use:

Companies: Pocket's (read-it-later app) newsletters, many "Top X Tools for Y" or "Must-Read Articles" email campaigns.

Well-known People: Maria Popova (The Marginalian/Brain Pickings) for curating books and ideas, Tim Ferriss often shares curated lists of resources.

The Niche Playbook

Actionable guides for specific professional roles

Detailed Explanation:

This framework provides highly practical, step-by-step guides or strategies designed to help a specific audience solve a particular problem or achieve a goal within their professional role. It's focused on actionable advice, concrete steps, and often includes templates, checklists, or recommended tools.

Examples of use:

Companies: HubSpot (providing inbound marketing playbooks), various B2B software companies (offering guides on using their products effectively).

Well-known People: Lenny Rachitsky (Lenny's Newsletter) for product management and startup growth playbooks, many career coaches or consultants.

The Founders Journal

Personal insights from your entrepreneurial journey

Detailed Explanation:

This framework is used by entrepreneurs and founders to share their personal stories, lessons learned, and reflections from building a business. It emphasises vulnerability, authenticity, and direct insights into the challenges, triumphs, and daily realities of entrepreneurship. It builds a strong, relatable connection with the audience.

Examples of use:

Companies: Many startup CEOs share personal updates to their investors or early customers.

Well-known People: Sahil Lavingia (Gumroad founder) sharing his journey with "The Minimalist Entrepreneur" principles, Jason Fried (Basecamp CEO) for insights on company culture and product development.

The Community Hub

Foster connection and engagement with your audience

Detailed Explanation:

This framework is tailored for newsletters serving an existing community. Its primary purpose is to strengthen member bonds by highlighting community achievements, featuring member spotlights, discussing popular topics from forums, promoting upcoming events, and encouraging participation.

Examples of use:

Companies: Patreon (creators sending updates to their patrons), online course platforms (newsletters for enrolled students), Reddit (weekly digests of popular subreddits)

Well-known People: Influencers or content creators who have built a strong following and use newsletters to engage their audience directly.

The Niche Playbook

Tell compelling stories from your life experiences

Detailed Explanation:

This framework provides highly practical, step-by-step guides or strategies designed to help a specific audience solve a particular problem or achieve a goal within their professional role. It's focused on actionable advice, concrete steps, and often includes templates, checklists, or recommended tools.

Examples of use:

Companies: HubSpot (providing inbound marketing playbooks), various B2B software companies (offering guides on using their products effectively).

Well-known People: Lenny Rachitsky (Lenny's Newsletter) for product management and startup growth playbooks, many career coaches or consultants.

The Aggregator Feed

Curate and summarise content from multiple sources

Detailed Explanation:

This framework is used by entrepreneurs and founders to share their personal stories, lessons learned, and reflections from building a business. It emphasises vulnerability, authenticity, and direct insights into the challenges, triumphs, and daily realities of entrepreneurship. It builds a strong, relatable connection with the audience.

Examples of use:

Companies: Refind (personalised daily links), Hacker News (though primarily a website, its "best of" digests resemble this), Pocket's "Best of the Week."

Well-known People: Tim Ferriss's "5-Bullet Friday" (shares a mix of articles, tools, and ideas), many domain experts who share a weekly roundup of industry news.

New Framework coming November 2025

New Framework coming December 2025

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